Restoring sanity to the recent furor over fake news (UPDATED!)
Readers of my blog know that I’m occasionally critical of certain media outlets and figures, notably:
– tabloid TV
– Internet publications which use shock headlines as clickbait
– publishers, literary agents, and agencies which profiteer off false stories pandering to populist prejudices
– commercial bloggers like Edwin Lyngar who are rabidly and offensively anti-religious, but who nonetheless insist on doing hatchet jobs on spiritual figures.
Now, in criticizing the above, I usually focus on particular stories which are either horribly biased, or which genuinely rise to the level of fake news. In fact, in two of my posts on the subject, I quoted from Caitlin Dewey’s series in the Washington Post on “What was fake on the Internet this week.” Ms. Dewey writes:
[W]here a willingness to believe hoaxes once seemed to come from a place of honest ignorance or misunderstanding, that’s frequently no longer the case. Headlines like “Casey Anthony found dismembered in truck” go viral via old-fashioned schadenfreude — even hate.
There’s a simple, economic explanation for this shift: If you’re a hoaxer, it’s more profitable. Since early 2014, a series of Internet entrepreneurs have realized that not much drives traffic as effectively as stories that vindicate and/or inflame the biases of their readers. Where many once wrote celebrity death hoaxes or “satires,” they now run entire, successful websites that do nothing but troll convenient minorities or exploit gross stereotypes. Paul Horner, the proprietor of Nbc.com.co and a string of other very profitable fake-news sites, once told me he specifically tries to invent stories that will provoke strong reactions in middle-aged conservatives. They share a lot on Facebook, he explained; they’re the ideal audience.
As manipulative as that may seem, many other sites are worse: there’s Now8News, which runs outrageous crime stories next to the stolen mugshots of poor, often black, people; or World News Daily Report, which delights in inventing items about foreigners, often Muslims, having sex with or killing animals.
Needless to say, there are also more complicated, non-economic reasons for the change on the Internet hoax beat. For evidence, just look at some of the viral stories we’ve debunked in recent weeks: American Muslims rallying for ISIS, for instance, or Syrians invading New Orleans. Those items didn’t even come from outright fake-news sites: They originated with partisan bloggers who know how easy it is to profit off fear-mongering.
Walter Quattrociocchi, the head of the Laboratory of Computational Social Science at IMT Lucca in Italy, has spent several years studying how conspiracy theories and misinformation spread online, and he confirmed some of my fears: Essentially, he explained, institutional distrust is so high right now, and cognitive bias so strong always, that the people who fall for hoax news stories are frequently only interested in consuming information that conforms with their views — even when it’s demonstrably fake.
— Caitlin Dewey, “What was fake on the Internet this week,” The Washington Post
From her thoughtful analysis, it’s clear that there are definite criteria for identifying what is fake news and what (by contrast) may be completely genuine news which is disliked by an incoming administration — not because it’s fake, but because it’s true. When politicians go on a blitzkrieg of falsehood, it behooves the news media to up their truth-squading activities. (See Maragret Sullivan in The New York Times here.)
Media analysis yields few binaries, so there is perhaps a gray area where extremely poor reporting may somewhat resemble fake news. Also, in advocacy journalism the facts are slanted to make the case the writer wants to make, yet there is usually some underlying factual basis, however thin.
Her Blooming Cheek…
Let me shift gears for a moment and explain why I’m writing about this. Over the course of history, a perfectly valid form of expression may be undermined by later developments in language. A classic example is the presence in some 18th and 19th century literature of lines like these:
And now, as gazing o’er the glassy stream,
She saw her blooming cheek’s reflected beam,
Her tresses brighter than the morning sky,
And the mild radiance of her sparkling eye,
— Sir William Jones, from “The Palace of Fortune”
A fair one next stepped forth to view
More fully form’d; more high the hue
That glow’d upon her blooming cheek,
Which seem’d more ripen’d age to speak;
— Mrs. Henry Rolls, from “The Banquet of Spring”
The sun himself loses his countenance
Before her blooming cheek…
— Christian Dietrich Grabbe, from Cinderella (Aschenbrödel)
This last would surely strike any modern Briton as a reference to Kellyanne Conway!
Many more references could be unearthed, including one from Mr. Dickens’s A Tale of Two Cities. However, developments in cockney English (e.g., “Of all the blooming cheek!”) have rendered such lines vaguely comical in retrospect, and reciting them in a cockney accent only adds to this perception.
With the equally comical (yet terrifying) entrance of Donald Trump onto the world stage, my previous articles discussing “fake news” are thrown into some disarray by the latter’s mongrelization of the term as an epithet for any news report (however factual) he simply doesn’t like.
He may have short fingers, but those fingers now obsessively clasp a huge megaphone from which he blasts mind-numbing alternative facts aggrandizing his own accomplishments, coupled with wholesale attacks on “the media” for not being able to sufficiently camouflage their well-earned dislike of him.
The phrase “bully pulpit” was originally coined by President Theodore Roosevelt:
According to the Oxford English Dictionary, bully pulpit means “a public office or position of authority that provides its occupant with an outstanding opportunity to speak out on any issue.” It was first used by TR, explaining his view of the presidency, in this quotation: “I suppose my critics will call that preaching, but I have got such a bully pulpit!” The word “bully” itself was an adjective in the vernacular of the time meaning “first-rate,” somewhat equivalent to the recent use of the word “awesome.” The term “bully pulpit” is still used today to describe the president’s power to influence the public.
So it originally meant that the presidency is an awesome soapbox. Some Americans might be surprised to learn that it did not signify “a person who uses strength or power to harm or intimidate those who are weaker. Synonyms: persecutor, oppressor, tyrant, tormentor, intimidator.” (So sayeth Google of the bully.)
Unfortunately, Donald Trump uses the presidency in the manner of a bully, intimidating those members of the press who dare to ask him tough questions (sometimes even simple questions) about his policies and actions. After viewing a particularly bizarre presser held by Mr. Trump on February 16, 2017 — an event described by some as a Festivus airing of grievances — a shocked John Dean said: “I’ve never seen a more classless president.” Dean, of course, served as White House Counsel to President Richard Nixon.
So I want to clarify that while I’m occasionally critical of some media outlets, I don’t consider the media to be my enemy, nor the enemy of the American people as Mr. Trump recently tweeted:
He has sullied the waters by creating a caricature of the position opposing fake news so carefully carved out by Caitlin Dewey and others who have investigated the phenomenon of fake news, and who understand its subtleties.
Fake news does exist, and is developed primarily on sites which specialize in fake news, and on partisan blogs. It’s often spread via Facebook or Twitter. But the mainstream media generally try to avoid fake news. While one can question the accuracy, objectivity, and completeness of the view one gets from mainstream media, most mainstream journalists do try to separate fact from fiction, and don’t knowingly concoct fake stories. There are exceptions of course, but when caught, reporters engaging in outright fraud (e.g. Jason Blair) tend to be fired or forced to resign.
Even tabloid or “yellow” journalism, however bad, is usually based on actual sources. The sources may be unreliable, and the facts not carefully checked, but there’s usually a distinction between poor quality journalism and outright fakery.
So why does Mr. Trump keep repeating “Fake news, fake news” like a mantra? This is an example of preemptive framing. The Trump administration is itself one of the main purveyors of fake news (or at least false facts) in the present period. Attempting to massively discredit the press is a preemptive technique for replacing real facts with “alternative facts,” such as that Mr. Trump would have won the popular vote if not for millions of people voting illegally, or that there was a terrorist attack in Bowling Green, Kentucky (the fictional “Bowling Green massacre” referenced by Trump spokesperson Kellyanne Conway — she of the “blooming cheek”).
I believe very firmly in a free press and an open society. I also condemn perversions of the English language of the sort discussed in George Orwell’s “Politics and the English Language,” which is required reading in the post-truth era of Trump, along with Orwell’s 1984. (See also NPR’s “With ‘Fake News,’ Trump Moves From Alternative Facts To Alternative Language,” and WAPO’s “‘Fake news’ has now lost all meaning.”)
The Fourth Estate
A free press will often get things wrong, and in a free press it’s rarely possible to enforce a high standard of scrupulosity. News is, moreover, a business. Commercial considerations threaten the quality and accuracy of news in any number of ways. The 24-hour news cycle tends to produce a great deal of “infotainment” of limited value, but “limited value” is not “no value.”
Mainstream media are open to careful, reasoned criticism on many counts, but this does not negate their role as a “fourth estate” — an unofficial but important check on governmental power and abuse. Attempting to discredit the media wholesale is a tactic of tyrants, and it seems more than coincidental that Mr. Trump’s most acidic tongue-lashings (or tweet-lashings) of the press come at a time when his administration is facing increased criticism for alleged Russia ties, and when he’s issuing harsh authoritarian policies by fiat. (And no, Virginia, a fiat is not a blooming car!)
It would be something of a cliché to cite the 1976 film All The President’s Men to illustrate the vital role the press can play in unmasking government abuses. Perhaps less well-known to present day audiences is the 1969 film Z, whose unusual one-letter title derives from the fact that the Greek letter Zeta — signifying “he is alive” — was banned (as graffiti) when a right-wing dictatorship took control of that nation in 1967. If you’re curious why, these two SPOILER clips comprising the end of the film may elucidate:
Though Z is only partly about the role of journalists in ferreting out government abuse, you would observe that when the military junta takes control, it’s quick to ban a free press. (Read Roger Ebert’s contemporaneous review of the film here.)
The mainstream media is (among other things) a power center. In a mostly free society, government officials learn to get along with that power center, however uncomfortable such power-sharing arrangements may be. Rachel Maddow recently aired a clip of President Kennedy giving an interview in December 1962, shortly after the Bay of Pigs incident, for which he had taken a major shellacking in the press. Rather than lashing out vindictively, his response was gracious, reasoned, philosophical, and respectful of the role which the media can play in highlighting an administration’s failures:
This is not a democrat vs. republican issue. Fifty-four years later, Sen. John McCain — the paradigmatic Cold Warrior himself — stressed the same points with equal or greater vigour in a February 2017 interview on Meet The Press.
By contrast, Richard Nixon is heard on the infamous White House Tapes to say: “Never forget the press is the enemy. The press is the enemy. The press is the enemy. The establishment is the enemy. The professors are the enemy. The professors are the enemy. Write that on a blackboard one hundred times and never forget it.” He drilled it into his underlings in a manner no less totalitarian than we might expect to find in communist China at the height of the Cultural Revolution.
Of course, people have a right to adopt any philosophy or creed that they may choose, but when the government imposes it through brute force or bullying, that’s quite a different matter. This point was driven home by the character Toby Ziegler in an episode of The West Wing titled “Isaac and Ishmael”:
There’s nothing wrong with a religion whose laws say a man’s got to wear a beard or cover his head or wear a collar. It’s when violation of these laws becomes a crime against the State and not your parents that we’re talking about lack of choice.
— Toby Ziegler
The Mainstream Media: Not All Sweetness and Light
The mainstream media are subject to their own lapses and even abuses, but this doesn’t make them “the enemy.” Three problems which I cover in greater detail elsewhere are that mainstream media:
– Usually have difficulty making sense of the spiritual landscape;
– Sometimes engage in calculated smear campaigns;
– Often indulge in false balance, treating both sides of an argument as equal, even where the facts don’t support it.
Spiritual seekers have needs and goals which aren’t always well-served by mainstream media. Are you a spiritual seeker? Then you can rely on populist media for the weather report, but you cannot rely on them for what we call “spiritual report.” In this they are unreliable. It’s simply not their area of expertise; plus, their emphasis on commercialism and populism acts as a heavy-handed filter of information concerning spiritual groups. Many people in the mainstream media are good and well-meaning, but spiritual topics elude them. They lack the time and interest to make sense of the spiritual landscape, so they tend to present a stereotyped view.
According to media critic Ken Sanes: “The fake landscape Truman [of The Truman Show] lives in is our own media landscape in which news, politics, advertising and public affairs are increasingly made up of theatrical illusions.”
In a society which has become highly materialistic, there may be a confluence of interests who want to preserve the notion that the main purposes of life are production, consumption, and procreation. Such interests typically act to drown out the alternative view that the main purposes of life are self-knowledge and self-giving. This effort need not be coordinated; materialists tend to instinctively reject spiritual doctrines, and to vilify people who question whether all this thing-craziness is really making people happy.
In “Understanding Media: The Smear Campaign” I write:
Why is it a problem if news and entertainment become indistinguishable? The simple answer is that news is ideally supposed to give us factual information which we need, while mass entertainment is more like bread and circuses — something to please the popular taste by pandering to the lowest common denominator of appetites and prejudices.
When news is tailored to please the popular taste, this can lead to a feedback loop in which people and events are portrayed not as they are, but as people want to view them, according to ingrained stereotypes. Likewise, there may be special interests who want to foist their world view on the general public in order to gain economic or political advantage.
Society has increasingly come to resemble a motley collection of interest groups in conflict, each of whom presents a different tableau of reality coloured by self-interest. Where self-interest reigns supreme, there is no such thing as an immaculate perception! Reality is socially constructed, and facts become more fluid than solid.
“The very powerful and the very stupid have one thing in common: they don’t alter their views to fit the facts; they alter the facts to fit their views. Which can be uncomfortable if you happen to be one of the facts that needs altering.” — Doctor Who as played by Tom Baker, “The Face of Evil,” January 1977.
If we are deep-thinking people, we may despair of finding objective truth in the mainstream media. What we tend to find are different flavours of information tailored to appeal to different target populations who are wedded to particular beliefs which they want to see confirmed. Reality itself becomes an object of falsification, and this problem is neither liberal nor conservative, but universal.
[We should reject] the notion that only popular things are right and true and protected by human rights. Make an idea or group look unpopular, and no one will care what is done to its advocates. Excessive populism can therefore pose a danger to political, religious, and artistic freedom. It can lead to lazy thinking in which no one bothers to lift a finger to stop grave injustices, as long as the injustices are being done to some depersonalized Other who is rarely seen in mainstream media and not portrayed sympathetically.
In a populist society, rights, freedoms, and the enforcement of laws intended to protect people come to depend on popularity. If you can make a group appear unpopular, you can do a great many things to them before anyone will sound a note of protest. That’s why accurate definitions, descriptions, and information are not merely of abstract interest to scholars. These things affect how people are treated (or mistreated) every day in society. Where hate material is successfully injected into the public discourse, this spurs acts of hatred and harassment, and also encourages local law enforcement to ignore pleas for help from victims, despite top-level policies intended to foster respect and tolerance.
The mechanics of the smear campaign are remarkably similar regardless of the different ethnic, political, religious, or gender preference groups being targeted.
The glut of cheaply produced infotainment tends to cheapen the nature of reality itself, or at least how reality is perceived (as a series of shopworn memes). Just as a cardinal rule of commercial television is to keep the viewer glued to his or her set until the next commercial, the net effect of the pervasive secular media space is to keep people ensconced in a materialist world view where science, politics and business are the ruling factors, and the pursuit of pleasure is the primary leisure activity.
Does anything else exist? Yes, there are (and always have been) spiritual alternatives. But these alternatives become harder to see, hear or reify when we are thoroughly ensconced in the secular media space.
The American media space is governed by market principles like supply and demand. There is, quite simply, a market for material smearing spiritual teachers and groups, just as there was once a market for virulent anti-Catholic material in the mid-nineteenth century. … Personal vendettas, ideological obsessions, and economic greed can all move false accounts forward along the publishing conveyor belt.
And in “Better Reporting on Religious and Ethnic Minorities” I write:
I greatly respect journalists and journalism, and know there are practical reasons why some journalists don’t get a story quite right. There are time pressures, and difficulties making sense of an unfamiliar subject. Particularly if the story is considered low priority, there’s always the temptation to simply cut-and-paste material from the Internet, or to invoke a familiar meme rather than doing careful research. There’s also the problem of “false balance.” Rem Rieder writes:
“No matter what the news media’s many critics believe, most journalists endeavor to be fair, to give both sides rather than choose sides. In that effort, there’s a tendency to print what someone says, print what the other side says and call it a day. The trouble is, there isn’t always equal merit on both sides. So, in instances where one side is largely fact-based, and the other is spouting obvious nonsense, treating both sides equally isn’t balanced. It’s misleading.”
[Read the full article for more quotes about false balance from Katrina vanden Heuvel, Margaret Sullivan, James Fallows, and The Economist.]
Some journalists blindly trust social media sites without recognizing that such sites are often cesspools of false and hateful depictions of religious and ethnic minorities. The Internet is particularly prone to socially constructed realities (i.e. hoaxes or fake news) which simply don’t jibe with the fact-based reality journalists are supposed to be concerned with.
The practice of creating false balance by giving equal weight to disreputable sources yields particularly destructive results when some of the claims are of an extreme and libelous nature, tending to overshadow any positive view.
When general assignment reporters on deadline cut-and-paste material from the Internet, they often produce this type of result about minority spiritual figures: “Somebody said he did this, somebody said he did that… We don’t know. [[shrug]] NEXT!” Assembly-line journalism with no sense of responsibility and no truth value.
When reports which are a confused hodgepodge of unevaluated claims are published by the media, this leads to a confused, frightened, and angry public.
The problem when journalists fail to identify hate material as such, and include it along with more reputable material under cover of “balance,” is that such hate material can easily spur a moral panic in which the targets of the hatred are irreparably harmed — if not physically, then emotionally and psychologically. The Society of Professional Journalists lists several pillars of journalism ethics, one of which is to minimize harm.
Checks and Balances
Clearly, my complaints about mainstream media are manifold. Because we have (for now) a free press, I am able to lodge them. I would add that one can watch cable news for weeks on end and never see a story critical of the pharmaceutical industry, because that industry is a huge sponsor of cable news channels. Media consolidation means that the range of viewpoints one gets from mainstream media tends to be much narrower than the actual diversity of viewpoints which exist. These are all serious problems.
Despite such problems, mainstream media remain an important component in the system of checks and balances which helps keep our nation from descending into outright tyranny. Just as government reports need to be examined critically, so do media reports. Through insight, we can gradually come to recognize different types of bias we may encounter in different types of media. There are also alternative media with which we can supplement our diet of news. These too have their problems, but they are mostly different ones not discussed here.
While there is no such thing as an immaculate perception, by interpolating between different sources of information available to us, we can often get a close approximation of the truth. This is only possible in an open society, and the notion of a free press implies considerable leeway for reporters, editors and publishers to make mistakes. That’s the distill from landmark Supreme Court decisions such as New York Times v. Sullivan. There, Justice Brennan’s 1964 opinion hearkened back to a 1925 opinion by Justice Brandeis stating:
Those who won our independence believed … that public discussion is a political duty, and that this should be a fundamental principle of the American government. They recognized the risks to which all human institutions are subject. But they knew that order cannot be secured merely through fear of punishment for its infraction; that it is hazardous to discourage thought, hope and imagination; that fear breeds repression; that repression breeds hate; that hate menaces stable government; that the path of safety lies in the opportunity to discuss freely supposed grievances and proposed remedies, and that the fitting remedy for evil counsels is good ones. Believing in the power of reason as applied through public discussion, they eschewed silence coerced by law — the argument of force in its worst form. Recognizing the occasional tyrannies of governing majorities, they amended the Constitution so that free speech and assembly should be guaranteed.
— Justice Louis Brandeis, concurring opinion in Whitney v. California, 274 U.S. 357, 375-376
In Sullivan, Justice Brennan quotes James Madison as saying: “Some degree of abuse is inseparable from the proper use of every thing, and in no instance is this more true than in that of the press.” Brennan then continues:
In the realm of religious faith, and in that of political belief, sharp differences arise. In both fields, the tenets of one man may seem the rankest error to his neighbor. To persuade others to his own point of view, the pleader, as we know, at times resorts to exaggeration, to vilification of men who have been, or are, prominent in church or state, and even to false statement. But the people of this nation have ordained, in the light of history, that, in spite of the probability of excesses and abuses, these liberties are, in the long view, essential to enlightened opinion and right conduct on the part of the citizens of a democracy.
— Justice William Brennan, New York Times Co. v. Sullivan, 376 U.S. 254
Some of the problems with mainstream media are institutional or corporate in nature. The individual journalists hired are often intelligent, hard-working, decent, principled people who are committed to doing the best job of reporting the facts that they can within the existing structure.
Donald Trump’s bullying of individual reporters such as MSNBC’s Katy Tur (and others since) is one of the reasons I characterize the press’s dislike for him as well-earned. Katy Tur is a person of intelligence and grace. Yet after she was publicly targeted by Trump at one of his 2016 campaign rallies, she needed Secret Service protection to make it safely to her car. Bully pulpit indeed.
I myself can be a harsh critic of the media, but you have to understand the context: I am one, lone, non-commercial blogger who often sticks up for the rights of spiritual minorities. Compared to any mainstream outlet, my readership is small and non-threatening. Even if I shout, few members of the mainstream media will hear me or heed me. I will never be president, but if I were then I would certainly tone down my (occasional) rhetoric and not use a (virtual) megaphone as Mr. Trump does. As I’m fond of saying, sharp criticism should thrust up.
In 2015, I produced a short documentary (or mashup) on the topic of media smear campaigns:
But my thesis was not that every negative story is a smear. Rather, we can identify a smear campaign by certain indicia, such as lack of corroboration and use of unreliable sources who all inhabit the same echo chamber.
The bête noire of the video is a character from an old Colombo episode, played by William Shatner of Star Trek fame. He’s the epitome of the muckraking reporter intent on going for the jugular. But I would never suggest that all reporters are like him. As I state in the video: “Some people have high ethical standards, and won’t plant a false story in the media or participate in a smear campaign.”
The video presents a contrarian view of mainstream media, but such a view is helpful when we consider the power of mainstream media to shape our world. I end with a quote from cultural historian Todd Gitlin, who opines: “People have especially become aware that there’s developed a blur between entertainment and news. There’s no cavalry to come and rescue you, because the cavalry is also watching television.”
Of course, the politicians are also watching television. Most people are watching television, including the people who produce, write for, and appear on television. So there’s a hall of mirrors effect. How can we blame any particular person or media outlet for what is really a top level phenomenon? This all tends to confirm Marshall McLuhan’s central thesis about media, which is that they shape our perceptions and relations in ways which we do not control, and usually fail to understand.
In the era of Trump, I want to be clearer than ever that despite problems with mainstream media, their existence is essential to the functioning of our democracy. Though they are ripe for reasoned criticism, they are also worthy of staunch protection.
The average American rarely has access to high government officials. Reporters asking tough questions of the president are really standing in for the public, seeking answers where the public has a right to know and need to know.
When the present administration tries to turn the public against the press, this represents an authoritarian power grab, usurping the rightful function of the press, and implying that people should get their information solely from government officials, or from handpicked media friendly to the administration and not challenging its views. That is a prescription for tyranny.
I fear it is only a matter of time before Trump’s insane tweets identifying the media as “the enemy of the American People” lead to violence against reporters or news outlets. If Mr. Trump cannot be taught the social graces or the responsibilities of high office, someone should at least take away his smartphone. 😉
The views expressed are my own, and do not represent any other person or organization.
Of Further Interest
“Donald Trump and the Enemies of the American People” in The New Yorker
“‘Enemies of the people’: Trump remark echoes history’s worst tyrants” on BBC.com
“Donald Trump Had The Most Extraordinary Press Conference Of His Life, Clearing A High Bar” on huffingtonpost.co.uk
“Daily News” as sung by Tom Paxton (YouTube) — a 1964 satire on right-wing populist media which still resonates today.
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